A Punishment Alternative: Post or Pay

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China has been dealing with a lack of road safety. In fact, an average of more than 260,000 deaths occur on China’s roads each year. According to this article by Nicole Lim, the city of Guangzhou is implementing a new and interesting solution.
For those caught disobeying traffic laws, they can apologize on social media instead of paying fines. Then, the post must obtain 20 likes or appear in 10 chat groups. Police say this is not meant to punish people but instead, educate them.
Personally, I think this solution is amazing. By having offenders post to social media about what they have done, they are spreading awareness about traffic safety. Therefore, others will learn to not disobey traffic laws. This is also why it is important police are requiring a minimum engagement of the post. This way they know the post has been seen by others.
Lim explains the campaign is already making a huge impact. Around a month after the start of the campaign, the number of jaywalkers has decreased by 50 percent! It is amazing how a large change was made in such a short period of time.
This story only adds to prove the power of social media. Police can share knowledge of traffic safety on social media but when it comes from personal accounts, people tend to listen more. This is a great way to use the power of social media for good. Maybe, this is something the United States should give a try.

Comments

  1. Duggan TrenaryApril 2, 2018 at 10:19 PM

    It would be interesting to take a look at the methods people use to make sure they get the engagement necessary so they do not have to pay the fine. Maybe companies could look into some of the creative ways some people might use to get engagement to inspire new ideas for using social media in organizations. I don't know if I could get enough engagement personally but that is probably because I do not post often and do not have as many followers as other people.

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