How to save your company's reputation
People have reputations and so do companies. In both situations, they mean a lot. The main difference is a person will survive if he or she has a bad reputation, but a company may not. In “Measure What Matters,” Katie Paine explains how your company’s reputation can have large effects on its success. Through my experience as a consumer, I have noticed once a company’s reputation turns negative in my mind, it can be hard to turn it around. Therefore, it is important to pay close attention to your reputation and be prepared when a threat to your reputation arrives. Paine explains “crises occur when events threaten your reputation.” Some crises are bound to occur, but they can possibly be avoided. First, listen carefully to your audience. Notice how Paine adds “carefully.” What are their complaints? What do they value about your company? If your customers value your products are made in America, odds are it is not best to move your production to China. Also, it is really important...