Crystal Amberlyn

As I was finishing up Guy Kawasaki and Peg Fitzpatrick’s book, “The Art of Social Media," something stood out to me. Kawasaki opened my eyes to an unknown truth about Facebook, one of my beloved social media platforms. I thought I might have noticed something sketchy before, but now I know for sure there is. To be honest, now that I know this, I am a little upset. After I explain what I am talking about, maybe you will be too. Here is a recent experience of mine to help shed light on the situation: T he other day, I was at my boyfriend’s house and he showed me this neat video of someone we both knew. I told him to share the video so I could share it too. After he did so, I immediately refreshed Facebook and it did not appear. I refreshed it again and got the same result. Then, I scrolled down my newsfeed, and I still could not see it! I eventually had to go to my boyfriend’s profile to find the video. Why was it so difficult to find the video? Where did it go? Doe...

On social media, many people have experienced some form of negative comment. There will always be those debbie downers roaming about, but how are we supposed to deal with them? In Guy Kawasaki and Peg Fitzpatrick’s book, “The Art of Social Media," Kawasaki gives some advice I find to be quite intelligent.  One of the first pieces of advice Kawasaki gives is to stay positive. Personally, I find this to be the most important. Of course, no one likes a negative comment, but it is important to remember that one person’s opinion is not everyone’s opinion. It took me a long time to accept it is impossible to satisfy everyone. Therefore, if one person gives you trouble, do not fret about it. Keep your head up and do not let their negativity bring you down.  When you receive a negative comment, there is nothing wrong with commenting back, but Kawasaki explains to keep it controlled. He suggests going only three rounds. This means if you receive a negative comment, you can comm...

The first step to enter into the world of social media is to create a profile. Overall, it seems simple. You enter your first name, last name, email address, username and then you are done. Sure, creating a profile is easy, but creating a professional and successful profile takes work. What I recently learned from Guy Kawasaki and Peg Fitzpatrick in their book “The Art of Social Media” is that there are many details that can easily be overlooked when creating a profile. A lot of these details contribute to customization. Before, I never realized the importance of the customization of your social media profiles. I thought that once your name was on the page, it was good. Kawasaki and Fitzpatrick basically stress how customizing your profile is key to making yourself appear unique and competent and I agree. If every person on Facebook had no information or pictures on their profile, what would be the point? Who would want to view their profile with nothing to engage in? It is important t...